Fal hosts and serves generative media models through one API. Bloomberg and TechCrunch report the Series F at $1.3 billion and a $16 billion valuation, double the $8 billion from its April round. Fal's own post confirms the two rounds and the lead investors but doesn't give the amounts.
TechCrunch, citing Bloomberg, says Fal passed $800 million in annualized revenue earlier this year. Bessemer's post names Adobe, Canva, Shopify, World Labs and Amazon as companies that moved production volume to Fal.
Bessemer also says Fal has started post-training models itself, starting with H3 Max in August and a Flux 3 Max collaboration with Black Forest Labs.

